At a private beachfront reception in Cannes, Graffiti Dubai partnered with the American studio Lionsgate to deliver a refined leather personalization experience on travel tags. Guests were invited to choose initials, names, or small illustrative details, hand-painted live with archival acrylics and clean calligraphic lines.
Setup & Guest Journey
We designed a compact, elegant workstation that kept the flow effortless: sample sheets for lettering styles, curated markers and finishes, and a rapid hand-off so each attendee left with a unique, branded keepsake. The seaside setting brought a relaxed, premium energy that matched the event’s networking goals.
Craft & Consistency
This format builds on our long-running expertise with luxury activations in the region. Our team applies the same precision seen on watch rolls and small leather goods for Panerai Dubai and monogram details developed for Jimmy Choo Dubai, ensuring consistent line quality, legibility, and durability across every piece.
Related Brand Experiences
The Lionsgate project connects naturally with other premium retailtainment moments we’ve produced: refined object displays on the Fashion Avenue at Dubai Mall, bespoke travel-minded touches for Rimowa, and hospitality-driven personalization at the Four Seasons Hotel. Our calligraphy-first approach has also supported high-jewelry storytelling with Repossi at Le Bon Marché, luxury gifting with Rivoli Abu Dhabi, and elegant stationery customization for Jaeger-LeCoultre notebooks, alongside fashion activations like Jimmy Choo — Fashion Avenue.
Outcome
The activation delivered what premium guests value most: a fast, delightful, and personal moment with a take-home object that extends the brand experience beyond the event. It’s a proven format for high-touch corporate receptions, film-industry gatherings, and luxury retail events across the UAE and Europe.
