During this private evening held on a boat in Paris, our team orchestrated a live cap customization station that quickly became the highlight of the event. This concept translates perfectly to any Dubai boat event, where yachts and floating venues host an impressive number of private gatherings, corporate parties and sunset celebrations. The combination of open-air decks, music, warm weather and personalised souvenirs creates an atmosphere that guests genuinely enjoy.
Each cap was hand-painted on the spot using bright, summery tones—fluorescent gradients, soft fades and bold accents—before being customised with the guest’s name or nickname. The result is a lively, stylish accessory that guests can use long after the evening is over. In Dubai, this format works especially well for nightlife events and club atmospheres, reinforcing brand identity in a relaxed, friendly way. It offers the same playful energy that defines some of our other fashion and lifestyle activations, such as the custom bamboo fans for Jimmy Choo or our Cap Bar concept.
Companies in Dubai increasingly seek experiences that encourage interaction and leave a tangible memory. A live customization station fits naturally into team dinners, incentive cruises, after-work gatherings or VIP receptions. As with our collaborations in luxury retail, including Jaeger-LeCoultre custom notebooks, Rimowa Dubai Mall live painting and Montblanc Dubai Mall activations, the value lies in creating a moment where craftsmanship meets personal relevance.
Dubai’s hospitality sector thrives on originality, and many iconic venues regularly host private cruises and themed events. A Dubai boat event enriched with live cap customization offers guests a cheerful, effortless interaction that feels premium without being formal. This approach complements other bespoke services we develop for brands and hotels, from Nespresso personalised tote bags to luxury collaborations at Jumeirah Emirates Towers.
Because each piece is created in front of the guest, the experience feels engaging and genuine. The caps become part of the evening’s identity, often worn immediately for photos and shared widely on social media. This dynamic aligns with the expectations of lifestyle and beauty brands that already trust our agency for international activations, including Montblanc, Urban Decay in Dubai and Zadig & Voltaire Abu Dhabi. For any organiser seeking a creative, stylish and memorable idea, this concept is an ideal fit for Dubai’s vibrant event scene.
ClientConfidentialServiceslive customizationYear2018