In the elegant setting of the Montblanc pop-up at Park Hyatt Dubai, art and luxury came together for an exceptional live experience during the festive season. Hakim Idriss Studio was invited to perform a live painting in Dubai as part of Montblanc’s “Happy Holidays” campaign — a celebration of creativity, refinement, and the joy of craftsmanship.
When Art Meets Luxury
Before an audience of collectors and brand enthusiasts, artist Hakim Idriss created a large-scale painting live, using palette knives and bold acrylic tones. The 150 x 150 cm canvas became the scene of a serene, snow-covered forest bathed in winter light — a poetic echo of the season’s beauty and Montblanc’s timeless aesthetic. This spontaneous artistic gesture brought warmth and emotion to the refined atmosphere of the Park Hyatt, creating a moment of shared inspiration between the artist and his audience.
The Energy of Creation — A Signature Style
Known for his expressive brushwork and vibrant compositions, Hakim Idriss infused the canvas with both control and freedom, blending the precision of luxury with the energy of contemporary art. The result was more than an artwork — it was an experience, a performance that connected people to the emotion of creation itself. The live painting embodied Montblanc’s values: heritage, excellence, and creativity in motion.
Continuing a Longstanding Collaboration with Montblanc
This event marks the first of three live interventions by Hakim Idriss Studio for Montblanc in Dubai. It follows a series of artistic collaborations with the brand across the world — from live activations at Montblanc pop-ups to corporate installations and office art projects. Each event combines authenticity, artistry, and emotional connection, offering a contemporary take on the luxury experience.
Dubai — A Stage for Contemporary Live Art
Through projects like this live painting in Dubai, Hakim Idriss Studio continues to redefine how art can enhance brand storytelling and elevate event experiences. Similar initiatives — such as On the Move Live, Noépe Dubai, and Frida Kahlo Wall Shop — illustrate the studio’s commitment to bringing artistic expression into prestigious spaces, bridging the gap between fine art and luxury.
