Montblanc Dubai Offices

In recent years, one of our artists Hakim Idriss, has a very privileged relationship with the brand MontBlanc with whom he began to work in 2016 on the occasion of the launch of the « MontBlanc Urban Spirit New Collection ». A new era for this brand in the image very « classical » that opened collaborations with a new kind of calligraphers… More modern and more in tune with the reality of our time. More open to the urban environment and the creativity it generates.

This is a fairly logical development for this prestigious brand that has a special relationship with the art of writing and calligraphy. A love of writing that is totally part of its DNA and what it conveys in the collective unconscious, all over the world.

MontBlanc : The Art and the love of writing

When we think « MontBlanc », we do not immediately think about the leather goods or luggage but rather the famous pens that the brand has been manufacturing for a very long time. What is more logical than to continue this evolution by working with these new calligraphers that are the graffiti artists who use other tools to express themselves on large walls but have a relationship to the letter and a love of writing that make them consistent ambassadors for this beautiful brand.

A new generation of workspaces in Dubai

The offices of Montblanc in Dubai (where we also find all the other brands of Richemont Group) are located in the Emirates Towers and were getting a makeover. The Middle East team immediately thought about its favorite graffiti artist Hakim Idriss to come and decorate four large walls of the workspace that was completely redesigned in a much younger and moderner spirit than the old offices that were terribly sad and classic.

Even in the way of arranging and choosing the furnitures and elements that came to dress this new space, everything was conceived in a spirit of movement and freedom that was to be felt in the artist’s graffiti creation. A kind of wall trip that takes us from the Middle East to cross Africa, to go through the Mediterranean and end up in India while adding reminders evoking these worlds and illustrating the brand’s flagship products. A great success that we hope will give ideas to other brands to beautify Dubai offices !