Montblanc Headphones – Hand-Personalized at Dubai Mall
Our long-standing collaboration with Montblanc found a new frontier in Dubai Mall: high-end Bluetooth headphones turned into personal statements through live, hand-painted initials. In a setting we know intimately — from previous Montblanc activations at Dubai Mall to luxury showcases like Display Dubai Mall and Jimmy Choo Fashion Avenue — our team brought human touch to a piece of cutting-edge tech.
Live Initials, Luxury Sound
Montblanc selected these headphones as elevated gifts for VIP clients and partners. On site, our artist painted subtle, bespoke monograms — quiet signatures that align with the brand’s refined codes. The same artisanal approach drives our leather projects such as Le Tanneur hand-painted leather, and mirrors the precision we bring to luggage and accessories at Rimowa Dubai Mall.
Silicone as a Creative Terrain
This campaign introduced a new material challenge: personalization on silicone. Our process balanced adherence, finesse, and durability to integrate design elements cleanly on a smooth, resilient surface. The result: sharp lettering, controlled lines, and a finish that respects both daily use and luxury retail expectations across Dubai and Abu Dhabi, where we also deliver for partners like Rivoli Abu Dhabi.
From Object to Ritual
The experience extended beyond the headphones. We completed the gifting moment with hand-scripted calligraphy on the accompanying bags — a gesture that turns unboxing into a ritual. It’s the same spirit that guided our cultural and purpose-driven work, from Montblanc UNICEF at W Dubai to international showcases like New York, and brand collaborations throughout Dubai Mall including Galeries Lafayette.
