Nescafé : Hand-Painted Ceramic Mugs for Corporate Events in Dubai

Partnering with a global icon like Nescafé represents more than just craftsmanship — it’s about creating emotional connections through thoughtful, artistic detail. For this special corporate activation, Graffeur Paris Dubai designed and hand-painted a collection of personalized mugs in ceramic, turning classic red Nescafé cups into elegant keepsakes for VIP guests. Each piece was carefully crafted, using enamel-based paint and a heat-curing process that ensures durability and long-lasting quality — ideal for daily use or display in premium office environments.

Personalized Corporate Gifts That Tell a Story

During the convention, guests watched our artist at work — writing each name by hand, transforming simple mugs into unique collector’s pieces. This live personalization moment not only highlighted Nescafé’s human touch but also reinforced its brand values of warmth, connection, and authenticity. The activation echoed the kind of brand storytelling we’ve developed for other prestigious clients such as Montblanc, Panerai Dubai, and Zadig & Voltaire Abu Dhabi — where every detail becomes part of the customer experience.

What Makes Ceramic Personalization Unique?

Painting directly on ceramic requires precision and specific materials. Our artists use high-performance pigments baked at high temperature, resulting in a finish that’s both refined and highly resistant. This technique, commonly used in luxury tableware, guarantees that every customized mug remains vibrant and durable — perfect for long-term use in offices, cafés, or event giveaways. This same attention to quality defines our other projects such as Jaeger-LeCoultre Notebooks and Nespresso Custom Totebags.

Which Personalized Goodies Work Best for Events in Dubai?

Corporate events in Dubai often seek gifts that balance utility, elegance, and brand storytelling. Personalized mugs, tumblers, and ceramic cups remain timeless favorites — especially for coffee-related activations in a region that celebrates hospitality. Other ideas include hand-painted tote bags, notebooks, or small leather goods, all designed to reflect each guest’s individuality. For instance, the Creative Tote Bag Workshop and our L’Oréal Urban Decay Dubai event both showcased how customization can transform everyday items into memorable souvenirs.

Personalization as a Signature of Modern Luxury

This project with Nescafé illustrates how Graffeur Paris Dubai bridges artistry and branding. Whether for corporate gatherings, boutique launches, or large-scale brand activations at venues like Dubai Mall, we design bespoke personalization experiences that engage, impress, and endure — much like our collaborations for Lionsgate Cannes or Rimowa Dubai Mall. In a market as experiential as the UAE, live customization is more than an accessory — it’s a strategy that makes brands unforgettable.


ClientNescaféServicesMugs CustomYear2024Linkwww.nescafe.com

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