HSBC – 80s Party Dubai: immersive live graffiti for a standout corporate event

A bold 80s concept brought to life through live art

For this corporate celebration, HSBC embraced a full 80s party Dubai atmosphere—fluorescent colours, neon lights, retro patterns, vinyls, arcade references, and all the codes of a decade that still inspires collective imagination today. What made the evening stand out was the choice to anchor the event design in a strong visual direction and to give space to artistic performance. Right at the centre of the venue, our live graffiti installation became a focal point. While the DJ played and guests enjoyed the ambience, the artist painted a large-scale piece in real time, echoing the mood of 80s New York block parties. Guests naturally approached, asked questions, took pictures, interacted—transforming the artwork into a social connector rather than just decoration.

When creativity elevates corporate nightlife in Dubai

Dubai’s nightlife and corporate event scene is intensely competitive. Every organiser wants to create something memorable, something that stands apart from standard entertainment formulas. This is exactly where graffiti and live painting bring a new dynamic: they inject authenticity, spontaneity, and a sense of spectacle that sparks engagement. In a city where productions are often polished and high-tech, the raw gesture of an artist painting live feels refreshing. It also aligns perfectly with other immersive projects we have delivered in the region, such as our activations for Hyatt Park or the live calligraphy performance created for Montblanc & UNICEF in New York. These moments work because they create human interaction, not just visuals.

Interactive installations that involve the audience

A second creative layer of the HSBC 80s Party came from the glowing, transparent columns installed around the space—structures on which guests could freely customise messages throughout the night. This dual system worked extremely well: • live art that guests could observe and photograph • participatory art that allowed them to contribute This is a formula we often recommend for Dubai events, and one we have already implemented successfully in projects like the Handmade Photo Wall or outdoor activations such as On The Move Live. It brings people together, encourages creativity even among the shyest participants, and creates content for both internal communication and social media.

Creating a full visual universe for themed corporate nights

The HSBC event also demonstrates how graffiti can integrate seamlessly into thematic productions. Retro aesthetics, arcade vibes and references to old-school hip-hop—everything aligned naturally with our artistic language. These immersive sets work particularly well in Dubai, where corporate events often seek concepts that balance elegance with boldness. We have seen a similar appetite during collaborations like our fashion-oriented work for Dubai Fashion Shooting or beauty-driven productions such as L’Oréal Urban Decay Dubai. Whether the theme is nostalgic, futuristic, luxurious or playful, live art adapts easily and enhances the story the brand wants to tell.

A creative edge for large corporate teams in Dubai

Corporate teams in the banking and finance sector—trading, wealth management, investment teams—are often under continuous pressure. Events like this 80s Party function not only as entertainment, but also as a way to strengthen cohesion, spark conversations and offer a moment of decompression. Live graffiti naturally encourages people to gather, just like our interventions at the Four Seasons Hotel or the artistic sets staged for Tiffany & Co Amsterdam. When the creative dimension is strong, the event becomes more than a party: it becomes an experience employees remember.

Why graffiti is a powerful asset for event organisers in Dubai

Dubai hosts hundreds of corporate gatherings every month, and competition is fierce. To stand out, organisers need elements that: • capture attention instantly • invite people to participate • generate strong visual content • create a sense of community Live graffiti checks all these boxes. It feels authentic, energising and unexpected, especially in sophisticated venues where guests don’t always expect urban art to take centre stage. And because we regularly collaborate with premium brands like Montblanc, NOÉPE Dubai or even W Hotel, we know how to balance artistic impact with elegance.

A turnkey solution for immersive, theme-driven celebrations

From artistic direction to live performance, from interactive installations to on-site management, we offer a complete solution for brands looking to elevate their events in Dubai. The HSBC 80s Party is a good illustration of how creativity, nostalgia and audience engagement can merge into a powerful and memorable experience. Whether the theme is retro, futuristic or luxury-oriented, we adapt our approach to the brand’s culture and the objectives of the evening—always with the goal of creating something vivid, human and visually striking.