In the intimate garden of the Pulitzer Hotel in Amsterdam, Tiffany & Co. invited its teams to take part in a creative team-building experience designed by Hakim Idriss Studio. Beneath the summer light, participants gathered around blank canvases to paint, express, and reconnect through a vibrant live painting session — far removed from the codes of the corporate world, yet deeply connected to the brand’s spirit of harmony and excellence.
Art has the power to dissolve barriers. Within a professional context, it allows colleagues to meet each other differently — not through tasks or hierarchies, but through color, gesture, and shared inspiration. The graffiti-inspired format, simplified and guided by our artists, offered every participant a chance to contribute to a collective artwork. This process mirrors teamwork itself: individual ideas combining to form a larger, unified expression.
Each canvas created by the Tiffany & Co. team became a symbol of collaboration — a visual dialogue between creativity, emotion, and teamwork. Guided by an uplifting theme, participants explored color and rhythm, watching their individual touches come together into a cohesive and joyful mural. It was a moment where hierarchy faded, replaced by laughter, connection, and a renewed sense of unity.
Collaborating with a house like Tiffany & Co., a name synonymous with craftsmanship and refinement, was a natural meeting point between elegance and artistic freedom. This experience embodies the mission of Hakim Idriss Studio: bringing art into human spaces, transforming events into meaningful encounters. The same spirit animates our other projects — from artistic installations for Montblanc Dubai Offices and creative murals for AXA Office Dubai to modern Arabic calligraphy pieces and abstract graffiti works that fuse contemporary energy with poetic balance.
This Amsterdam activation continues a series of immersive art moments that connect creativity and experience — from street art car performances and automotive custom projects to live personalization for Montblanc pop-ups and artistic interventions in fitness and lifestyle spaces. Each one reflects a single idea — that creativity, when shared, has the power to unite and inspire.
ClientTiffany & CoServicesTeam BuildingYear2023Linkwww.tiffany.fr