For a private event in the heart of Paris, Le Tanneur invited Hakim Idriss Studio to reinterpret its emblem in a unique artistic installation. The French leather goods house, founded in 1898 and celebrated for its craftsmanship, entrusted the studio with a delicate challenge — painting its logo by hand on a monumental wall made entirely of leather wallets. The result: a striking fusion of technique, heritage, and contemporary art.
A Wall of Leather, A Canvas of Excellence
Each wallet became a pixel in a larger picture, forming a textured surface that reflected both the precision of Le Tanneur’s craft and the expressive gesture of the artist’s hand. Using fine acrylic paint, the composition revealed the brand’s historic monogram with a refined, almost architectural approach. The installation, both minimalist and powerful, captured the spirit of the house: timeless elegance meeting modern audacity.
Precision, Mastery, and Material Sensitivity
This performance required not only artistic intent but also technical mastery. Painting on leather demands a perfect understanding of its grain, elasticity, and absorption — each stroke must be both firm and measured. The artist’s focus and control transformed this demanding surface into a living artwork, highlighting the seamless dialogue between art and craftsmanship.
Between Heritage and Contemporary Expression
The collaboration between Le Tanneur and Hakim Idriss Studio symbolizes the intersection of tradition and innovation — where the language of luxury merges with the codes of contemporary art. It echoes previous artistic encounters where craftsmanship and creativity intertwine, such as Repossi at Le Bon Marché, Rimowa Dubai Mall, and Panerai Dubai.
Continuing a Dialogue Between Art and Brands
This installation joins a growing body of projects where Hakim Idriss Studio reinvents the encounter between art and luxury — from Lionsgate Cannes and Park Hyatt live customizations to Lacoste Dubai and Montblanc UNICEF New York. Each collaboration embodies the same conviction — that artistic gesture, when sincere and precise, brings new meaning to the language of luxury.
