Live Graffiti for Video Game Events in Dubai

When a video game community gathers, the energy is unique — passionate, visual, instantly expressive. For the first anniversary of the game Brave Frontier RPG, the publisher GUMI invited 250 dedicated fans to a private venue and turned the celebration into a full-on immersive experience. Cosplayers, cocktails, exclusive announcements… and a large-scale live graffiti inspired by the game’s two iconic characters.
In Dubai, where gaming culture is expanding fast and where events like Dubai GameExpo or Middle East Film & Comic Con bring thousands of enthusiasts each year, this kind of artistic activation is becoming a powerful tool for brands.

How can a live graffiti performance elevate a video game event in Dubai?

A live painting brings the game’s visual universe to life in real time. It becomes a spectacle — a moment that gamers film, photograph and share. For GUMI, the artist completed a vibrant composition in just four hours, layering dynamic colours and instantly recognizable silhouettes.
In Dubai, where tech-driven entertainment dominates, adding an authentic, hand-painted element creates contrast and generates real emotional engagement. It works particularly well during anniversaries, DLC launches or the reveal of a new hero.
Similar immersive approaches are used in other projects such as On The Move Live or the highly energetic HSBC 80s Party Dubai, where audiences interact directly with the creation.

Why is live art so effective for gaming communities?

Gamers respond to strong visual identities — characters, colours, lore, symbols. A mural or canvas created on-site feels like a tribute made exclusively for the community.
During the Brave Frontier event, fans were able to see the characters appear stroke after stroke, capturing the same intensity found in the game.
This approach works equally well for outdoor activations like Street Art Car Dubai or creative workshops such as the Coloring Wall team-building activation, which also rely on colour, movement and participation.

Where can video game companies use graffiti performances in the UAE?

Dubai and Abu Dhabi host a wide range of gaming and tech venues where live art fits naturally: event halls, private lounges, rooftop bars, esports arenas, product launch stages, or even outdoor festival zones.
A mobile setup allows us to work in almost any environment — whether it’s an elegant hotel like those featured in Noepe Dubai, a corporate venue such as Scorpio Office, or hybrid event spaces used during game launches.
This flexibility also makes the service ideal for community meetups supported by brands like Montblanc during seasonal activations, as shown in Montblanc Live Painting Christmas Dubai.

How long does it take to create a gaming-themed live artwork?

A piece similar to the Brave Frontier anniversary mural takes around 4 hours from the first sketch to the final highlights.
For larger surfaces or more detailed character work, the performance can be extended, or even structured as a storytelling sequence unfolding throughout the night.
We also create photowalls and decorative elements for long-term installations, as seen in Handmade Photo Wall or Odoo Dubai.

For studios, publishers and event organizers looking to emotionally anchor their audience, live graffiti becomes more than art — it becomes part of the game’s universe, made physical and unforgettable.

ClientGUMIServicesLive PaintingYear2015