Sephora Summer Party : Live T-shirt Customization Experience in Dubai

At the crossroads of fashion, color, and creativity, Sephora stands as one of the most dynamic lifestyle brands in Dubai’s beauty scene. For its Summer Party, the brand created a vibrant, 90s-inspired atmosphere — a celebration of energy and nostalgia where everything, from the décor to the guests’ outfits, reflected the same bold, playful spirit. Our team was invited to bring an artistic personalization activation to life: a live T-shirt customization station led by three artists throughout the evening.

Immersive Brand Experience Through Art

In this colorful and joyful setup, guests were invited to personalize their own T-shirts using stencils, spray paint, and creative slogans designed especially for the event. Each piece became unique, echoing the event’s creative direction and the 90s theme. This type of interactive brand activation perfectly aligns with the experiential culture that defines corporate and lifestyle events in Dubai — much like other immersive concepts we’ve developed such as the L’Oréal Urban Decay Dubai activation or the Maje Custom Experience.

Creativity, Energy, and Collaboration

The success of this Sephora Summer Party was built on synergy: music, color, and creativity intertwined to form an unforgettable experience. With three artists working simultaneously, hundreds of participants were able to leave with a custom T-shirt bearing vibrant messages like “Summer Vibes” or “I ❤️ 90s.” The live process generated excitement, interaction, and organic visibility on social media — a true celebration of Sephora’s creative DNA and of Dubai’s thriving event culture.

Turning Corporate Events into Artful Celebrations

In a city like Dubai, where corporate events and lifestyle activations are becoming ever more sophisticated, integrating art into brand experiences adds emotional depth and memorability. This concept of live customization can easily be adapted for private parties, brand anniversaries, or staff appreciation events, as we’ve done for projects such as the Montblanc x UNICEF W Hotel Dubai event or Four Seasons Hotel collaborations. Each activation is tailored to the brand’s aesthetic while providing guests with a creative outlet and a personalized keepsake.

Elevating Brand Identity Through Personalization

Our collaboration with Sephora once again demonstrates how live art and personalization can strengthen brand identity and guest engagement. By blending creativity, participation, and professional artistic execution, we help brands transform their events into memorable experiences — both elegant and playful. Similar artistic activations have also been developed for Lacoste Dubai and Galeries Lafayette Dubai Mall, confirming our expertise in creating experiential events that captivate and connect.

ClientSephoraServiceslive customYear2024Linkwww.sephora.com