Live Painting Montblanc — Park Hyatt Dubai (Second Edition)
Continuing the artistic collaboration between Hakim Idriss Studio and Montblanc, the second live painting session at the Park Hyatt Dubai once again brought art and emotion to the heart of the festive season. Within the refined atmosphere of the Montblanc pop-up store, this performance embodied the perfect balance between creativity, luxury, and human connection.
Bringing Life and Emotion to Brand Activations
During this live session, artist Hakim Idriss created a majestic winter landscape, painted entirely with palette knives. On a 150×150 cm canvas, shades of blue and white merged into a luminous composition inspired by the serenity of snowy mountains — a recurring theme in Montblanc’s visual universe. The performance lasted three hours, captivating guests who were invited to witness the birth of an artwork that captured the peaceful essence of winter.
Art as a Driver of Authenticity in Retail Experiences
In Dubai, where luxury often meets innovation, live painting activations offer a unique opportunity for brands to stand out by reconnecting with emotion and authenticity. Far from traditional entertainment, this artistic performance transformed the boutique into a living atelier, creating direct, genuine exchanges between the artist and Montblanc’s clientele. Each gesture on the canvas resonated with the values of the brand — precision, excellence, and timeless beauty.
Enhancing Customer Engagement Through Art
By blending artistic creation with brand storytelling, Hakim Idriss Studio helps companies create experiences that go beyond commerce. Guests don’t just observe — they feel part of the creative moment. This human dimension is what transforms a pop-up into a memorable activation, where emotion becomes the bridge between luxury and audience engagement.
Part of a Series of Artistic Collaborations in Dubai
