Floor Graffiti Activation for Transavia : A Bold and Immersive Brand Experience

How Can Floor Graffiti Transform a Corporate Event in Dubai?

When brands in Dubai or Abu Dhabi look for something truly unexpected, floor graffiti activation offers a striking alternative to traditional murals. For Transavia, the concept became the centrepiece of their anniversary celebration, where a large-scale artwork was created directly on the ground at the entrance of their headquarters. The surprise effect is immediate: guests arrive and walk straight onto the artwork, becoming part of the experience before the event even begins.

In a region where experiential marketing is growing rapidly—especially in sectors like aviation, hospitality and retail—using the floor as a creative surface opens new ways to capture attention. From outdoor plazas to mall entrances, this approach perfectly matches the dynamism of cities such as Dubai Marina, Business Bay or Yas Island.

Why Choose Floor Art for Corporate Celebrations, Anniversaries or Product Launches?

Floor graffiti brings an energising, playful dimension to brand storytelling. It is particularly relevant for industries deeply connected to movement and travel, such as airlines and airport operators. In Dubai—home to one of the world’s busiest aviation hubs—the idea of painting directly on the ground resonates strongly with the culture of innovation found at Dubai International Airport, Al Maktoum Airport or Abu Dhabi International Airport.

For Transavia, the message “Bon Anniversaire” was created as an oversized greeting visible from afar, designed to welcome employees and partners during the celebration. This format works equally well for pop-up events, mall activations, corporate milestones or internal team-building days, similar in spirit to participatory concepts we’ve developed for brands like Odoo or AXA.

Eco-Friendly Materials for Temporary and Removable Artwork

Because these creations are temporary, we use eco-friendly, low-impact spray paints designed for washable or removable surfaces. This makes the activation ideal for malls, outdoor promenades, airports, or any venue requiring quick and safe cleanup. The artwork remains vibrant during the event, yet disappears without leaving traces—an important aspect for responsible brand communication in the UAE.

What Makes This Format a Strong Experiential Tool?

Floor graffiti invites participation. Guests naturally stop, observe, photograph and share. At Transavia’s event, employees wrote messages around the artwork, turning it into a communal creative space—an approach that echoes the participatory dimension of our large team-building walls such as the Coloring Wall activation or the creative workshops delivered for Safran.

This social and collaborative angle works perfectly for corporate gatherings in Dubai where companies aim to strengthen team spirit during annual events, gala nights or internal conferences. It can also be combined with personalised gift activations, similar to our work for premium corporate gifting experiences or bespoke leather customisations seen at Montblanc pop-ups.

Floor Graffiti in Dubai: A Powerful Option for Aviation Brands

Dubai and Abu Dhabi have a unique relationship with aviation. Airlines, airport operators and travel-related companies constantly seek creative ways to stand out in an industry built on speed, innovation and customer experience. Floor graffiti blends perfectly with this universe: it’s visual, bold, dynamic and instantly Instagrammable.

Whether for an aircraft unveiling, terminal opening, press event, loyalty-program launch or a celebration of “10 years in the UAE”, this format delivers impact with minimal setup time. From corporate headquarters to airport lounges, from business events to open-air festivals, the approach can be tailored to any brand environment.

A Mobile, Flexible Solution for Events Across the UAE

Our team delivers floor graffiti activations across Dubai, Abu Dhabi and the Northern Emirates. We adapt the technique to indoor surfaces, pavements, courtyards, mall floors or outdoor plazas. The artwork can be purely artistic—like our abstract and calligraphic work seen in abstract graffiti projects or modern Arabic calligraphy—or fully brand-oriented with logos, slogans and themed visuals.

Conclusion: An Original Format That Elevates Any Event Experience

Transavia’s anniversary activation demonstrated how floor graffiti can turn a simple entrance into an unforgettable visual moment. For brands in Dubai and Abu Dhabi looking to innovate in experiential marketing, this format offers a rare mix of spectacle, creativity and flexibility—perfect for corporate events, aviation celebrations or high-traffic activations in iconic venues.

ClientTransaviaServicesFloor graffitiYear2014