Vegan Leather Personalization Activation for Paul Marius – A Craft-Driven Experience for Press & Influencers
For a brand like Paul Marius — known for its handcrafted leather goods and its growing commitment to sustainable, vegan-friendly materials — offering a bespoke personalization corner was the perfect way to elevate their press day. During this intimate event dedicated to journalists and influencers, our artist created live custom monograms and illustrations on vegan-leather notebooks, turning each accessory into a personal keepsake that aligned beautifully with the brand’s artisan identity.
Showcasing Craftsmanship and Sustainable Values
In a market like Dubai where luxury retail increasingly values sustainability, the focus on vegan leather customization resonates strongly with conscious consumers and brand partners. Our intervention highlighted the delicate craftsmanship behind Paul Marius’ products, while demonstrating how personalization can reinforce storytelling for emerging labels. This approach echoes what we regularly develop with luxury houses in the UAE, as seen with activations such as Jimmy Choo personalized leather tags or MCM hand-painted items at Dubai Mall.
A Dedicated Artist for Tailored Creations
Throughout the day, our artist crafted initials, lettering styles, and subtle illustrations in front of the guests, allowing them to follow the creative process and engage directly in conversation about techniques, materials, and inspirations. The experience was further enriched with a more elaborate live artwork painted on one of the brand’s signature bags — a way to demonstrate the full extent of our artistic capabilities, similar to what we provide for premium retail partners at the Mall of the Emirates or Dubai Mall, such as Montblanc live personalization.
Enhancing Press Events With Meaningful Creative Interactions
Press days and influencer events in Dubai increasingly rely on immersive, craft-based activations that add value to the brand narrative. By allowing participants to leave with a customized vegan-leather notebook, Paul Marius strengthened emotional connection, brand recall, and social media sharing. These intimate experiences align with the success of other UAE-based projects, such as Tumi personalized leather tags or Hyatt Park live customization, where thoughtful hand-crafted items make a strong impact on guests.
A Bridge Between Parisian Craft and Dubai’s Creative Retail Scene
Our presence both in Paris and Dubai allows emerging brands like Paul Marius to benefit from premium personalization expertise tailored to international markets. From sustainable materials to artisanal finishes, this type of activation demonstrates how creativity can elevate brand perception and turn a simple press event into a memorable artistic moment.
