The boundary between graffiti art and high fashion grows thinner every year — a transition that Hakim Idriss Studio has long embraced. Our collaborations with global luxury brands reflect a deep understanding of both the creative and experiential dimensions of contemporary retail. Among them, the partnership with Nike and Off-White stands out as a vivid expression of this dialogue between street culture and haute couture.
Transforming a Storefront into a Canvas
For the launch of the “Exclusive Access” sneaker collection, the Off-White flagship in Paris became the stage for a live art performance. The challenge: to reinterpret the new design through graffiti, painted directly onto the store’s iconic façade. The result was a powerful visual statement — a fusion of motion, innovation, and raw energy that captivated onlookers, collectors, and fashion media alike.
Graffiti as a Live Performance
Live painting brings emotion and immediacy to luxury launches. Watching an artist at work — from the first spray to the final highlight — creates an authentic, immersive moment that connects the audience to both the creative act and the brand’s story. For Off-White and Nike, this approach elevated the event from a simple product reveal to a collective experience that resonated across social and cultural boundaries.
