Live Chocolate Painting for Trade Shows in Dubai : A Spectacular Art Experience for Large-Scale Events

How to Create a Real Attraction Inside a Trade Show in Dubai?

Trade shows in Dubai and Abu Dhabi are competitive environments where every brand competes for the same attention. Rows of booths, similar scenographies, and an audience that walks fast unless something truly stands out. During the Salon du Chocolat in Paris, we were invited to rethink what a live artistic activation could bring to a professional fair: movement, authenticity, creativity, and an immediate “pause moment” for visitors. Live painting became the anchor point of the stand—an evolving performance that naturally generated flow, photos, and conversations, exactly what many brands in Dubai World Trade Centre or ADNEC seek when planning their event strategy.

Using Chocolate-Based Aerosol Paints: A Unique Collaboration Between Artisanry and Street Art

For this edition, we collaborated with a master chocolatier who created a series of chocolate-based paints—different tones, textures, and densities inspired by cacao. Our artist used these edible pigments inside custom-made ecological spray cans to create wide gradients, drips, and warm color transitions directly in front of the audience. The result was an abstract chocolate mural that captivated visitors instantly, similar to the visual impact of a live luxury painting activation but adapted to the sensory world of gastronomy.

Why Live Art Creates Strong Engagement in Professional Fairs

Live artistic performances are now considered strategic animation tools for exhibitors looking to differentiate themselves in major fairs such as Gulfood, ATM Dubai, or Beautyworld Middle East. A live performance transforms a standard booth into a destination—an opportunity to stop, film, interact, and associate the brand with innovation. The same principles apply to participatory formats like our corporate graffiti experiences or creative team-building activities such as the Coloring Wall, both extremely popular among corporate clients in the UAE.

Elevating the Visitor Experience with Large-Scale Murals and Aerial Installations

Beyond the chocolate sprays, the event also included high panels painted live by other graffiti artists. These elevated murals added visual energy at a distance and encouraged visitors to look up—an often-underestimated dimension in event design. This approach aligns with what we regularly implement for brands during luxury activations, whether for premium hospitality events, corporate personalization activations, or high-end experiences such as Mercedes-Benz bespoke engraving.

A Creative Format Perfect for Dubai’s Event Ecosystem

Dubai hosts some of the world’s most dynamic fairs and B2B exhibitions. Brands that wish to stand out need immersive ideas that generate buzz and give visitors a reason to stop. Chocolate painting, sustainable pigments, large murals, or premium personalization (like our collaboration with Dior or Sephora live t-shirt painting) are all formats that break routine and anchor the brand experience in memory.

Bringing Innovation and Craftsmanship Together for Your Next Fair

For exhibitors in Dubai, Abu Dhabi or Sharjah, integrating artistic content—whether through chocolate-based aerosols, luxury live painting, or interactive murals—is a way to elevate your presence and give your booth real stopping power. From elegant installations to street-inspired performances, we adapt creativity to your brand’s DNA and to the expectations of demanding audiences.

ClientConfidentialServicesLive PaintingYear2014