Montblanc Le Petit Prince Event and Dubai Leather Personalization Expertise

A Refined Artistic Station for a Prestigious Launch

For the regional launch of the Montblanc Le Petit Prince collection in Mumbai, the brand invited Hakim Idriss (Aki Midris) to set up a dedicated personalization station—an environment perfectly aligned with our expertise in Dubai leather personalization. Held at the Sofitel Mumbai, the evening brought together guests from across the region, reflecting the natural cultural and professional bridges between India and the UAE. Many luxury brands operate simultaneously in both markets, and choosing a single artistic team for activations across these zones ensures coherence, quality and a unified brand experience.

A Master of Calligraphy, Illustration and Leather Craft

Throughout the event, Hakim personalized Montblanc leather bookmarks with initials, poetic lettering and small illustrations inspired by the Little Prince and the fox. The work combined classic calligraphy with touches drawn from urban culture and contemporary art—an approach that resonates strongly with audiences in Dubai and Abu Dhabi, accustomed to refined yet expressive live activations. This artistic versatility echoes the spirit of our other regional collaborations, such as our Disney & Marvel notebook personalization for VIP events and our premium body-painting experiences for fragrance launches.

Creating an Authentic Moment for Guests

Personalization in this context was not linked to purchase but designed as an immersive experience—an artistic pause within the event where guests could interact with the craftsman, watch the creation unfold, and leave with a meaningful piece. Montblanc UAE understands the value of this approach and regularly integrates live art into its launches, just as we did for Harrods London and during the Montblanc Urban Spirit activation in Dubai. These moments create visibility, engagement and a refined sense of hospitality.

A Strategic Artistic Service for the Middle East

Luxury brands in the UAE consistently look for elegant, discreet and high-impact ways to enrich their events. Live leather work is one of the most appreciated formats, combining craftsmanship, personal connection and visual storytelling. It is also perfectly adaptable to corporate anniversaries, boutique soirées and private dinners—contexts in which we frequently intervene, from corporate anniversary activations in Dubai to calligraphy experiences for Jimmy Choo and engraving activations for Mercedes-Benz.

A Continuity of Excellence for International Luxury Houses

Working with the same artist across markets strengthens brand consistency. For Montblanc, which regularly activates in both India and the UAE, this continuity ensures that guests in Mumbai enjoy the same level of craftsmanship as guests in Dubai. This approach also enhances storytelling around the brand’s universe—particularly relevant for a poetic collection like Le Petit Prince. Our team brings this same precision to high-end collaborations such as Christian Dior’s bespoke leather case personalization, luxury Christmas activations for Jimmy Choo, and live portrait experiences in Dubai.

ClientMontblancServicesLive personalizationYear2018Linkwww.montblanc.com