Live Painting for Automotive Launch Events in Dubai

Creating standout automotive launch events in Dubai

Dubai is one of the most competitive automotive markets in the world. Every year, manufacturers and dealerships multiply their launch events, VIP unveilings and media activations. In this environment, brands need experiences that go beyond the traditional showroom reveal.

Live painting is one of the most powerful ways to create that moment. It introduces emotion, creativity and surprise into an industry driven by design and innovation. During the launch of the Peugeot 2008, our team produced a large panoramic artwork created live in front of the guests — a dynamic, graphic composition highlighting the vehicle’s lines, performance and identity.

A creative performance aligned with automotive design

For the Peugeot 2008 launch, the artistic direction was built around the brand’s colors — red, black and white — and around the assertive design of the SUV. The artwork was created on three large square canvases forming a long panoramic format, perfectly adapted to the space of the showroom.

The objective was clear: capture the energy of the model, its curves, and its contemporary spirit. The audience witnessed the entire creation process, from the first sketch to the final details. This immediacy creates a strong connection between the guests and the unveiled vehicle, making the reveal more memorable than a classic static presentation.

Why this activation works particularly well in Dubai

Dubai’s automotive sector is fast-moving, visually driven, and highly experiential. Manufacturers and dealerships constantly look for ways to differentiate their events — whether they work on media previews, influencer nights, private customer gatherings or regional unveilings.

Live painting adds:

• A unique reveal moment that sets the event apart from competitors.
• Strong visual content for social media, press and brand communication.
• A personalised narrative built around the vehicle’s design language.
• An artistic touch that aligns with Dubai’s appetite for luxury and culture.

It is also fully compatible with other experiential activations that are frequently used in Dubai. For brands that want deeper creative involvement from the audience, participatory concepts are possible, similar to what we’ve done for automotive art activations or retail brand events like Dubai Mall installations.

A solid experience working with major automotive brands

Our agency has collaborated internationally with leading manufacturers such as Peugeot, Renault, Mercedes and BMW. This longstanding experience ensures that our interventions meet the technical, safety and branding requirements specific to the automotive sector.

Whether the event takes place in a dealership, a hotel ballroom, an outdoor venue or within a luxury retail environment, our team adapts the scale, the materials and the artistic direction to fit the brief. We also work closely with production teams, event agencies and marketing departments to ensure perfect integration with the vehicle reveal timeline.

For Dubai dealerships, marketing teams and automotive event planners

Live painting is a strategic choice for those who want to enrich the storytelling of a new model, create a high-impact moment during a launch, and offer guests an immersive artistic experience that reflects the very values of automotive design: imagination, performance and style.

Our work with Peugeot illustrates how art and the automotive industry can merge to create compelling, memorable moments. It is this intersection — creativity meeting innovation — that resonates particularly well in Dubai’s market.

For related projects, you can also explore our live sketch experiences, our luxury brand live paintings, or our immersive mural creations that show the diversity of what we can integrate into high-end events across the UAE.

ClientPeugeotServicesLive PaintingYear2016Linkdubai.peugeot.com