PWC Christmas window decoration Dubai

Christmas Window Art — Bringing the Holiday Spirit to Life in Dubai

While Dubai’s winter may be bathed in sunshine rather than snow, the end-of-year season still carries a universal magic — a desire for warmth, connection, and celebration. For Hakim Idriss Studio, this project reimagined the festive spirit through creative window decoration, showing how art can transform a space and evoke the joy of Christmas, even in the heart of the desert.

Creating Festive Atmospheres Through Window Design

Inspired by the success of our seasonal installations for international clients such as PwC in Paris, the project focused on using glass façades as storytelling canvases. Each window became a stage for winter scenes — snow-covered fir trees, frosty patterns, and delicate hand-painted motifs — infusing everyday workspaces with a sense of wonder. The idea was simple: turn corporate or retail environments into living showcases that connect people to the festive mood, wherever they are in the world.

Windows as Canvases — A Universal Language of Celebration

In Dubai, where luxury and creativity meet, windows play a key role in shaping brand identity. They capture attention, invite emotion, and set the tone for a memorable shopping or hospitality experience. For boutiques and hotels across the city, festive window art is an opportunity to engage customers and create immersive atmospheres that resonate with the international community. A snowflake painted on glass, a glowing skyline, or a poetic calligraphic message can instantly transport visitors into the spirit of the holidays.

Celebrating Art, Light, and Emotion

Hakim Idriss Studio brings this vision to life with a blend of craftsmanship and storytelling. Whether it’s through elegant window paintings or interactive installations, each project is designed to reflect the brand’s aesthetic while celebrating the joy and generosity of the season. This approach echoes our artistic philosophy seen in Off-White, Twiggy Dubai, and Galeries Lafayette Dubai Mall — where creativity transforms commercial spaces into emotional experiences.

From Paris to Dubai — The Art of Seasonal Transformation

This festive decoration concept continues a series of collaborations connecting art and brand experience, from bespoke installations to in-store customizations and live personalization. Each intervention reminds us that art can reshape perception, spark emotion, and bring a touch of winter magic — even where the sun never sets on creativity.

ClientPWCServicesWindow decorationYear2023Linkwww.pwc.com