Our work for Columbus Café in Rabat is a great example of how international brands rely on our studio to create a visual identity that remains coherent from one location to another. After decorating several Columbus venues in France and producing wall art for their Paris headquarters, the brand naturally trusted us again for their new opening in Morocco. This kind of long-term collaboration shows how powerful artistic continuity can be for restaurant chains operating in Dubai and Abu Dhabi, where strong visual identity is essential to stand out in competitive hospitality districts.
The Rabat project involved a typographic mural more than ten meters long and positioned above the main counter. This configuration created an immediate focal point for visitors and set the tone for the entire space. In Dubai, where venues compete through design, atmosphere and customer experience, a custom mural delivers exactly that sense of uniqueness. We see more and more restaurants in areas like Jumeirah, City Walk or Yas Bay using artistic interventions to elevate their interiors, in the same spirit as our creative donut shop mural in Dubai or the Leonardo da Vinci inspired wall art created for another venue.
A large mural feels handmade, warm and human. It’s the opposite of printed panels or pre-designed wallpapers. For restaurants in Dubai—and especially for brands seeking to distinguish multiple locations—this handcrafted dimension creates a deep emotional impact. The project we designed in Rabat proves that when the artwork sits high and wide, like the Columbus mural, it becomes the backbone of the entire interior narrative.
Because we are used to painting restaurants in multiple countries, many clients contact us to replicate a specific artistic direction across several spaces. The same could apply easily to Dubai or Abu Dhabi: a restaurant group could request a series of murals following one artistic guideline, just as Columbus did across France, Rabat and Paris. Our murals blend naturally with interior design, just like they did for this project, where the brown tones and the limited color palette aligned perfectly with the Columbus Café brand identity.
This approach is also aligned with our past hospitality projects, such as the luxury hotel mural in Dubai, where wall art contributed to creating an immersive, high-end atmosphere. For restaurant owners seeking to create a signature environment, these examples show how impactful custom artwork can be.
The technique used for the Rabat mural—an expressive “crayonné” texture—adds authenticity that printed décor simply cannot match. This handcrafted finish is ideal for cafés, bistros, specialty restaurants or coffee chains in Dubai wanting to differentiate themselves from standardized interior concepts. We have seen how typographic compositions also work perfectly in events, such as the Montblanc live painting in Dubai or more festive setups like our Christmas window decoration project. The same artistic savoir-faire applies seamlessly to permanent wall art.
Restaurants in the UAE, from casual dining to premium specialty cafés, increasingly seek artistic storytelling to attract customers, make their interiors more memorable and create an atmosphere aligned with their identity. A mural like the one created for Columbus Rabat proves how a simple wall can become a powerful visual signature.
For restaurant owners or hospitality groups in Dubai and Abu Dhabi, this type of intervention can be replicated and adapted, whether the goal is a warm typographic world, a bold contemporary graphic piece or something more figurative, as seen in other projects like our Nespresso live personalization event or our handmade custom photo wall. The objective remains the same: elevate the venue and give it a signature visual identity.
ClientColombus CaféServicesWall decorationYear2017Linkwww.columbuscafe.com