Live Leather Personalization for Lacoste : A Creative Corporate Event Concept Ideal for Dubai

During a major corporate gathering organised by Lacoste at the prestigious Pavillon Cambon, our team was invited to create a dedicated live personalization station operated by three artists. This setup offered guests the opportunity to customise small leather goods — cardholders, pouches, belts, wallets and more — with hand-painted initials, colour stripes and elegant lettering. The experience perfectly illustrates how live leather customization can elevate corporate events in Dubai, bringing creativity, authenticity and human connection into environments that are often very formal.

A Bespoke Artistic Experience That Transforms Corporate Events

The atmosphere of the evening was both premium and warm: hundreds of Lacoste collaborators were gathered for speeches, projections and brand announcements. Our live station introduced a welcome break from the traditional corporate flow. Guests could take a moment to sit, interact with the artists and watch their leather accessory being personalised — a rare opportunity to experience craftsmanship up close. This same dynamic is exactly what brands in Dubai are increasingly looking for: an interactive moment that adds soul, energy and a memorable touch to executive dinners, anniversaries, award nights or seasonal celebrations.

Strengthening Brand Engagement Through Craft

The customisations created that night followed Lacoste’s aesthetic codes, just as we regularly do for luxury brands in Dubai — from Montblanc live painting displays to artistic activations such as Harrods personalization sessions or Dalmore bespoke monogramming events. For Lacoste, the combination of minimal typographic work and subtle colour stripes echoed the language of premium leather goods, giving each item a personalised yet elegant identity. This kind of detail strengthens brand loyalty and creates a tangible emotional link between the guest and the company — a strategy already widely used by luxury retailers in Dubai and Abu Dhabi.

An Interactive Moment That Brings People Together

Beyond the artistic execution, the true benefit of such an activation lies in the human interaction. Guests laughed, discussed colour choices, compared their personalised items, and shared the moment on their phones. It loosened the atmosphere, added spontaneity and created a shared memory that went far beyond the object itself. Corporate events in Dubai can benefit enormously from these kinds of experiences: they humanise the brand, break the ice and add a touch of joy and creativity to the evening, just like our Lacoste activations in the UAE or our craft-driven sessions for Jimmy Choo.

A Proven Format for Luxury Hospitality and Corporate Events in Dubai

Whether for premium retailers, hospitality groups or international brands, live personalization remains one of the most effective ways to create engagement. It blends luxury craft, artistic performance and emotional value — a combination perfectly aligned with Dubai’s event landscape. Similar formats have already been applied with great success in projects such as Dior bespoke case personalization or Paul Marius influencer events, consistently demonstrating how craftsmanship can become a signature highlight during corporate gatherings.

ClientLacosteServiceslive customYear2017Linkwww.lacoste.ae