Dubai Product Launch Initials Personalization for Premium Brand Events

British American Tobacco: A Live Personalization Setup for a Major Product Launch

For this collaboration with British American Tobacco, our team was commissioned to personalize the brand’s new electronic vaping device during a large-scale evening event. To highlight the launch and ensure each guest left with a memorable, premium gift, four artists from Graffeur Paris – Dubai were mobilised — an approach that perfectly aligns with the expectations of Dubai product launch initials activations. Guests were invited to choose their initials, small decorative elements and subtle graphic touches, all hand-applied directly in front of them.

Personalization as a Strategic Tool During Product Introductions

In Dubai, product launches rely heavily on experience-driven moments that strengthen the bond between a brand and its audience. Offering a personalised object — especially one linked to a new release — creates an immediate emotional connection and increases the perceived value of the product. This model is frequently used by luxury and lifestyle brands across the region, from leather goods activations to customisation experiences on private Dubai events.

A High-Volume Live Activation Requiring Precision and Efficiency

Because the brand offered a large number of devices to its guests, the challenge was to combine quality with speed. Each piece required a stable surface, quick-drying pigments and expert control of small-scale details. Deploying four artists — instead of the usual two — allowed us to meet the production volume while maintaining a refined, elegant finish. This same operational expertise is also visible in our collaborations with Montblanc, including our activations at Dubai Mall such as live art experiences and boutique openings.

Adapting Artistic Techniques to Unconventional Materials

This project demonstrated how personalization can adapt to a wide variety of surfaces — even small metallic objects like electronic vaporizers. As long as the material offers enough grip for paint or ink, our artists can design initials, micro-lettering or decorative elements that stand up to everyday use. This knowledge of materials and finishes is also what guides our work on notebook personalization for media events, leather goods for corporate gifting, or window calligraphy for luxury retail.

Why Brands in Dubai Choose Live Personalization for Their Launch Events

In the UAE, guests expect tailored, meaningful experiences. A personalised product handed over during an event becomes a conversation starter, a social-media moment and a lasting memory linked to the brand’s identity. Our Dubai product launch initials solutions allow companies to ensure that every attendee feels personally considered. This approach fits luxury retail, hospitality, fashion, tech and lifestyle brands looking to reinforce their presence through craft-driven, human-centred experiences.

A Signature Approach by Graffeur Paris – Dubai

As a reference for artistic personalization in Dubai and Abu Dhabi, we support brands in transforming their launches into genuine experiential encounters. Whether working on leather, metal, notebooks or accessories, our artists combine technical expertise with refined aesthetics to serve brand storytelling. This philosophy guides all our collaborations, from luxury personalizations for Montblanc to retail activations for Samsonite, ensuring that every object becomes a meaningful extension of the event.

ClientBritish American TobaccoServicesLive personalizationYear2018Linkwww.bat.com