Samsonite Wagram Boutique Event and Dubai Luggage Personalization

A Signature Artistic Activation for High-End Travel Brands

For this second collaboration with Samsonite, Hakim Idriss (Aki Midris) was invited to the brand’s prestigious Wagram boutique to create a tailor-made activation built around Dubai luggage personalization. This private event gathered loyal clients, influencers and press—an audience that mirrors the expectations of luxury retail in Dubai and Abu Dhabi, where brands seek refined artistic gestures capable of creating memorable, personal moments. Graffeur Paris – Dubai brought its technical and creative expertise directly into the boutique, reinforcing Samsonite’s international image through a genuine human interaction.

Personalization on Hard-Shell Luggage: Technique Meets Aesthetic Precision

Unlike small leather accessories, this activation focused on full-scale luggage pieces, which required identifying the precise inks and tools suitable for textured surfaces. Thanks to years of experimentation, Aki Midris selected pigments capable of delivering a clean, durable and elegant result. This attention to materiality is the same standard applied to other premium projects in the region, such as our bespoke monogramming for Dalmore luxury hospitality events in Dubai or the hand-finished leather case personalization for Christian Dior eyewear.

A Warm and Engaging Experience for VIP Guests and Influencers

Beyond the artistic gesture, the atmosphere inside the boutique played a central role. The presence of an approachable, warm-spirited artist created a relaxed environment where guests genuinely enjoyed their time. Smiles, conversations and spontaneous reactions reminded everyone that personalization is not just a service—it is a moment shared. This approach is particularly effective in Dubai, where influencers and VIP guests are highly courted, and where thoughtful, human-centred activations stand out. The same spirit guides our craft-driven vegan leather personalization for press and influencers and our Sephora live T-shirt customization experience in Dubai.

A Strategic Tool for Brand Visibility in the UAE

Each customized suitcase became a personal token that guests carried away—an object they would continue to use while travelling. This creates long-term visibility for the brand and encourages natural social media sharing. For companies operating in the UAE, where experiential marketing plays a major role, Dubai luggage personalization offers a strong impact similar to our Nespresso engraving activation in Dubai or the hand-painted leather displays designed for Montblanc.

Enhancing Luxury Retail Experiences Across the Middle East

This Samsonite Wagram activation demonstrated how a boutique event can become an exceptional moment when handled with care, authenticity and artistic expertise. In Dubai, where luxury retail, hospitality and automotive brands continuously seek new ways to connect with their audiences, the combination of craftsmanship and live interaction remains one of the most compelling approaches. This philosophy also shapes our work for Jimmy Choo live calligraphy activations, our luxury boutique live sketch experiences in Dubai and even artisanal concepts like the hand-painted ceramic mug activation for Nescafé.

ClientSamsoniteServicesLive personalizationYear2018Linkshop.samsonite.com