Lacoste – Live Leather Personalization Experience for Brand Anniversaries in Dubai & Abu Dhabi

Luxury Retail Personalization for Iconic Brand Celebrations in the UAE

Lacoste is one of those timeless brands where craftsmanship, sport-chic elegance, and heritage naturally invite personalization. For the 130th anniversary of Galeries Lafayette, we created a dedicated leather-customization experience — an elegant and contemporary way for a brand to celebrate a milestone, the launch of a signature product, or the reopening of a flagship store.
In Dubai and Abu Dhabi, where brand anniversaries and seasonal events are true retail moments, this type of activation fits perfectly within the luxury dynamics of Dubai Mall, Mall of the Emirates, Dubai Hills Mall, and Yas Mall.

Live Hand-Painted Leather Customization in Department Stores

Inside an exclusive space within the store, our artist personalized Lacoste leather goods live: bags, straps, cardholders, and accessories. Initials, lettering, hand-painted messages, and bespoke calligraphy brought each piece to life.
This artisanal approach resonates strongly with UAE shoppers, who value immersive, exclusive experiences that elevate a visit to the store — especially in environments where luxury brands stand side-by-side and differentiation becomes essential.

A Tailor-Made Activation Designed for Dubai & Abu Dhabi Malls

Live customization is an excellent traffic driver in major department stores and luxury malls. It increases engagement, enhances the perceived value of the product, and offers visitors an elevated brand moment.
For Lacoste, this activation highlighted how craftsmanship and customer interaction can transform a retail space into an emotional and memorable experience — ideal for anniversaries, collection launches, boutique celebrations, and premium shopping seasons.

An Artistic Signature Trusted by the Luxury Industry

Our studio regularly supports prestigious brands with similar high-end activations in Dubai, including Jimmy Choo, Christian Dior, or creative brand experiences such as the Sephora Summer Party.
For Lacoste, the leather-customization atelier offered clients a rare opportunity to interact directly with the artist, reinforcing authenticity, craftsmanship, and brand affinity — three values highly appreciated in the UAE luxury market.

Craftsmanship That Creates Lasting Customer Memories

Each customized piece became a personal keepsake linked to the brand celebration, turning a simple store visit into a meaningful and memorable moment.
This type of activation is now essential for brands seeking to strengthen their presence in Dubai and Abu Dhabi’s most prestigious malls, where customers expect refinement, exclusivity, and tailored experiences.

ClientLacosteServicesLive personalizationYear2024Linkwww.lacoste.ae