Dubai Kids Digital Graffiti for TV and Family Events

For a leading children’s TV channel, Graffeur Paris – Dubai created a Dubai kids digital graffiti programme on a giant interactive screen, where young visitors watched our artists draw their favourite heroes live. This project is a perfect model for child-focused experiences in Dubai, Abu Dhabi and across the Middle East, from family festivals to immersive mall activations.

A Children’s Channel Turned into a Live Art Studio

The brief from the television channel was simple and ambitious: attract attention in a very crowded trade show and keep families on the stand long enough to create a real connection with the brand. Instead of relying on static visuals, Hakim Idriss proposed a Dubai kids digital graffiti stage where characters from the channel’s universe appeared in real time on a large digital wall. Using a spray-can interface, our artists drew friendly mascots, cartoon heroes and colourful backgrounds while children stood just a few metres away, following every line and colour choice.

This live illustration format made the brand look generous and creative. Parents could see professional artists at work, children could recognise familiar faces from TV and discover new ones, and the channel gained a strong, emotional presence at the event. The same recipe works perfectly in Dubai for kids’ TV networks, streaming platforms, toy brands and cultural institutions looking to stand out in major venues.

Dubai Kids Digital Graffiti as a Creative Learning Tool

Beyond entertainment, Dubai kids digital graffiti is a powerful educational device. As our team constructs each character, we explain basic notions of composition, light, movement and expression. Children naturally start asking questions, suggesting details, and sometimes even taking part in small guided interventions on the digital canvas. The result is a playful introduction to drawing, storytelling and digital art that encourages them to continue creating once they return home or to school.

For ministries, schools and cultural programmes in the UAE, this approach offers a way to talk about creativity and future skills without feeling academic. The animations can be tailored to themes such as science, sustainability, heritage or sport, while still keeping the fun, colourful energy that children expect from their favourite channels.

Adapting the Concept to Dubai Malls, Festivals and Trade Shows

The original project took place in the busy environment of a consumer show, which means the set-up is technically proven for large crowds. In Dubai and Abu Dhabi, the same Dubai kids digital graffiti installation can be placed in mall atriums, outdoor festivals, family zones at major trade shows or dedicated kids areas during hotel and resort celebrations. Our experience with artistic live painting for trade shows in Dubai and Abu Dhabi helps us design layouts that handle constant footfall while keeping the experience smooth and safe for families.

Depending on the context, we can adjust the artistic direction. For evening shows or winter festivals, we might borrow some mood and lighting from our black light live painting for the launch of the BMW X2. For more urban or gaming-oriented audiences, the energy of our live urban painting for the BMW X2 in Dubai or our live graffiti for video game events in Dubai can be infused into the kids’ environment while still staying age-appropriate.

Premium Brand Positioning for Family Audiences

Dubai kids digital graffiti is especially relevant for premium brands that want to speak to families without losing their high-end image. Graffeur Paris – Dubai regularly collaborates with the fashion and watch industries, as seen in our live graffiti painting for fashion events in Dubai and our artistic interventions during fashion watch events. This sensitivity to luxury codes allows us to design kids’ activations that are both playful for children and visually refined for adults.

For high-end malls, hospitality groups and lifestyle destinations, we can connect the kids area to other premium experiences on site. Our know-how in Dubai window calligraphy and luxury leather personalization for high-end retail makes it easy to extend the graphic language of the children’s activation into VIP gifts, boutique décor or photo backdrops that carry the same artistic signature.

From Corporate Events to Automotive and Tech Launches

Many corporate events in Dubai now include a family component, whether during national holidays, open days or brand anniversaries. Graffeur Paris – Dubai already supports corporate storytelling with Dubai digital graffiti for high-tech corporate events and elegant live graffiti painting for corporate conventions. Adding a dedicated Dubai kids digital graffiti corner creates a natural bridge between business objectives and family hospitality.

Automotive brands launching new models in the region can also benefit from this concept. While adults discover the car and test-drive it, children can attend a parallel drawing session where the hero of a cartoon series drives the same vehicle or explores the desert in a stylised version of it, echoing the energy of our live painting for automotive launch events in Dubai. This dual approach reinforces the brand’s image as family-friendly and creative.

The Artistic Direction of Hakim Idriss (Aki Midris)

All these projects are guided by the eye of Hakim Idriss, also known as Aki Midris, founder of Graffeur Paris – Dubai. With a background that spans street art, illustration and live performance in Europe and the Middle East, he has a rare ability to move from playful kids universes to sophisticated visual statements for luxury houses. His direction ensures that Dubai kids digital graffiti sessions stay coherent with brand guidelines while keeping the spontaneity that children love.

Under his leadership, our international network of illustrators and graffiti artists prepares each activation in detail: character research, style tests, colour palettes and live performance schedules. At the event, the team improvises within this framework, reacting to the crowd, personalising drawings for young visitors and generating content that brands can reuse on social media, press materials and internal communication.

Why Choose Graffeur Paris – Dubai for Child-Focused Art in the Middle East

For agencies, TV channels, developers and public institutions in Dubai and Abu Dhabi, working with Graffeur Paris – Dubai means gaining a partner who understands both the technical requirements of large-scale events and the sensitivity of children’s audiences. Our Dubai kids digital graffiti solutions are fully customisable, from intimate workshops in schools to large shows during city-wide festivals.

Whether you are planning a stand at a major trade show, a seasonal mall activation, a family day for a corporate group or a cultural initiative for young audiences, our team designs artistic experiences that feel generous, memorable and visually strong. With Graffeur Paris – Dubai, each project becomes an opportunity for children in the region to see a real artist at work, discover new creative skills and build a positive, lasting connection with your brand.

ClientConfidentialServicesLive PaintingYear2018